These Terms of Service ("Terms") form a legally binding agreement between you ("you" or "User") and Cloura Team, an individual developer ("Cloura", "we", "us" or "our").
These Terms govern your access to and use of the Cloura mobile application for iOS and Android, our website at https://clourastyle.com, and related services (the "Service").
By downloading, installing, accessing or using the Service, you confirm that: (1) you have read, understood and agree to these Terms; (2) you have read our Privacy Policy, incorporated by reference; (3) you are at least 13 years old (or 16 where a higher digital-consent age applies); and (4) if using the Service on behalf of an entity, you have authority to bind it.
If you do not agree to these Terms, do not use the Service.
The Service is not directed to children under 13 (or 16 where a higher age applies). To use most features you must create an Account, using a valid email with a one-time code, Sign in with Apple, or Sign in with Google. You agree to provide accurate information, keep your credentials confidential, promptly notify us of unauthorized use at cloura.support@gmail.com, and be responsible for all activity under your Account. We may suspend or terminate your Account if you breach these Terms.
Subject to your compliance, we grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Service on devices you own or control, for your personal, non-commercial use. You will not: copy, modify, or create derivative works; reverse-engineer the Service except as permitted by law; resell or commercially exploit it; use it to build a competing product or train a machine-learning model; use automated means to access it except documented APIs; or circumvent security or rate-limiting measures.
You retain all ownership rights in the Content you upload. Uploading does not transfer ownership to us.
By uploading Content, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, and display your Content solely to operate and improve the Service for you. This licence ends when you delete the Content or your Account, except for backups deleted in the ordinary course within 30 days. We will not use your Content to train any general-purpose foundation model.
You will not use the Service to: upload images of minors in any sexual or exploitative context; upload images of other identifiable individuals without consent; engage in harassment, hate speech, or unlawful discrimination; transmit malware; impersonate any person; or interfere with the integrity of the Service. We may remove violating Content and terminate repeat offenders.
The Service uses third-party AI models (currently Google Gemini for image recognition and Gemini 2.5 Flash for recommendations — see the Privacy Policy) to identify clothing and generate styling suggestions.
AI Output is provided "AS IS" for informational and entertainment purposes only — it is not professional fashion, medical, or other regulated advice. AI Output may be inaccurate, incomplete, biased, or unsuitable for your body type, climate, occasion, or cultural context. You are solely responsible for evaluating and acting on AI Output, and we are not liable for any consequence of your reliance on it.
Some features are free; others require a paid Subscription ("Premium Features"). Current tiers, prices, and benefits are presented within the Service before purchase.
Payment will be charged to your Apple ID at confirmation of purchase.
Auto-renewal: Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period.
Renewal charge: Your account is charged for renewal within 24 hours prior to the end of the current period.
Managing subscriptions: You can manage subscriptions and turn off auto-renewal in your Apple ID Account Settings after purchase.
Free trials: Any unused portion of a free trial is forfeited when you purchase a subscription, where applicable.
Payment will be charged to your Google Play account at confirmation. Subscriptions automatically renew at the end of each billing period unless cancelled at least 24 hours before renewal. You may manage and cancel through your Google Play Account.
We do not control billing for App Store or Play Store Subscriptions. Cancellations, refunds, and payment-method changes are handled through the Platform where the Subscription was purchased. We use RevenueCat to receive subscription-status events from the Platforms.
We may change Subscription prices and benefits. We will give at least 30 days' notice of any price increase affecting your current Subscription; changes take effect at the next renewal. If you do not accept a change, cancel before it takes effect.
The Service, including all software, the "Cloura" name and logo, designs, and materials (excluding User Content), is the property of Cloura Team or its licensors and is protected by copyright, trademark, and other laws. No rights are granted other than the limited licence in Section 4. You may not use our names or logos without prior written consent.
The Service interoperates with third parties (Sign in with Apple, Sign in with Google, the AI providers in Section 6, and RevenueCat). Your use of those services is governed by their own terms and privacy policies. We are not responsible for third-party services.
These Terms remain in effect while you use the Service. You may stop using it and delete your Account at any time via Settings → Account or by emailing cloura.support@gmail.com. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if we discontinue the Service (with at least 30 days' notice where practicable). On termination, your right to use the Service ends and we may delete your Content subject to legal retention. If we terminate your Account without cause, we will refund the prorated unused portion of any active prepaid Subscription.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICE AND ALL AI OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
We do not warrant that the Service will be uninterrupted, secure, error-free, or that AI Output will be accurate. Some jurisdictions do not allow certain warranty exclusions; in those, the above applies to the maximum extent permitted, and nothing excludes liability that cannot be excluded under applicable consumer-protection law.
TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER WE NOR OUR LICENSORS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, including loss of profits, data, or goodwill. OUR TOTAL CUMULATIVE LIABILITY will not exceed the greater of (i) the amount you paid us in the 12 months preceding the claim and (ii) USD 100.
Nothing here limits liability that cannot be limited under applicable law, including liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under mandatory consumer-protection law.
If you obtained the Service from the Apple App Store, the following apply, and prevail over conflicting provisions with respect to the App Store version:
Informal resolution first. Before filing a claim, please contact cloura.support@gmail.com with a written description, and we will try to resolve it in good faith within 60 days.
Nothing in this section affects rights you have as a consumer under the mandatory law of your country of residence. EU consumers may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.
These Terms are governed by the laws of the People's Republic of China (mainland), without regard to conflict-of-law principles. Mandatory consumer-protection law in your country of habitual residence applies in addition to this choice of law.
We may modify these Terms from time to time; the "Last Updated" date reflects the latest version. Material changes will be communicated at least 30 days in advance via in-app notice, push notification, or email. If you do not accept the changes, stop using the Service before the effective date.
By using Cloura, you acknowledge that you have read, understood and agree to these Terms.